In 2024, a private investment group spearheaded by Travis Meyer partnered with Ari Gamerman, a top-performing seller on Whatnot, to scale Smart Threads into an infrastructure powering the live commerce revolution. Inspired by the explosive growth of live selling China, LVSL is bringing the model to the U.S. - but with a focus on operational rigor, story telling and sustainable value for brands.

Our Wholesale Program is a closed-loop store where pre approved Whatnot and Tiktok Live sellers can purchase curated inventory packs. We pick, pack and assort high-volume buys into smaller lots to solve access to capital and consistent inventory